Digital Marketing
Course
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Key Features
Course Duration- 4 Months
100% Job-Oriented Training
Customized Syllabus
Affordable Courses Fees
3 Days Demo Lectures Free
Industry Expert Faculty
Individual Student Attention
Query Sessions
100% Job Placement Support
About Course
Digital Marketing Online Courses in Surat cover many of the same principles as traditional marketing and provide companies with an additional approach to reaching consumers and understanding their behavior.
Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s. Digital Marketing Online Courses in Surat are designed for professional marketers who handle these tasks either internally within companies or externally at marketing firms serving diverse clients.
Companies once focused on marketing through print, television, and radio because that was all they had. Although those options still exist, the internet gave companies another way to reach consumers and gave rise to digital marketing.
Syllabus
- Overview of digital marketing landscape
- Evolution and importance of digital marketing in modern business
- Key concepts, terminology, and metrics in digital marketing/li>
- Fundamentals of website design and user experience (UX)
- Search engine optimization (SEO) strategies and best practices
- Conversion rate optimization (CRO) techniques for enhancing website performance
- Understanding content marketing and its role in digital strategy
- Content creation, curation, and distribution across various digital channels
- Utilizing storytelling, visuals, and multimedia for effective content marketing
- Overview of major social media platforms and their audience demographics
- Developing a social media strategy and content calendar
- Paid advertising, influencer marketing, and community engagement on social media
- Introduction to pay-per-click (PPC) advertising and Google Ads platform
- Keyword research, ad copywriting, and campaign optimization
- Understanding ad metrics and budget management for effective SEM campaigns
- Building and segmenting email lists for targeted marketing campaigns
- Designing compelling email content and templates
- Automating email workflows, A/B testing, and measuring email campaign success
- Introduction to web analytics tools such as Google Analytics
- Setting up tracking parameters, goals, and funnels
- Interpreting data to make informed marketing decisions and optimize campaigns
- Importance of mobile optimization in digital marketing
- Mobile advertising strategies, including in-app ads and SMS marketing
- Exploring emerging trends such as voice search, AI-driven marketing, and augmented reality (AR) campaigns
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Digital Marketing Course
Eligibility
Working Professionals who want to start their career in Digital marketing
Graduates interested in learning Digital marketing to get their first job
Students aspiring to become a Digital marketing
Why Digital
Marketing Course ?
Earn INR 5 L.P.A+
A mid-career Digital Marketer earns an average salary of ₹5.0 LPA per year
Boost Your Career
Even if you're not aiming for a full-time digital marketing role, these skills can enhance your marketing efforts in any field.
30% Growth Rate
The market is estimated to grow at a CAGR of 30.2% during 2024-2032 to reach a value of USD 55.37 billion by 2032.
Job Prospects
Working in digital marketing has many advantages, such as versatile jobs, lucrative salaries, and flexibility
Our Students Feedback
Frequently Asked Questions
Digital marketing promotes products and services through digital channels like websites, social media, and search engines. It allows businesses to connect with customers where they spend time online, building brand awareness and driving sales more efficiently.
Craft a digital marketing strategy by first understanding your target audience. Then, set clear goals and choose the right channels like social media or email. Finally, track your results and adapt your strategy for continuous improvement.
Digital marketing is one of the fastest growing in-demand skills for 2024, ranking in Coursera’s COUR -1.1% top 10 list in their Job Skills Of 2024 report.
1.Define your goals and target audience.
2. Create captivating content and maintain a
consistent posting schedule.
3. Engage with your audience by responding to
comments and messages.
4. Analyze metrics to refine your strategy and
optimize performance.
Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between INR 2,50,000 and 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to 10,00,000.
To target specific audiences, define their demographics and interests. Craft engaging content tailored to their needs. Utilize platform-specific tools for ad targeting and organic reach. Finally, interact and respond to build relationships and trust.
